A new study reveals the real reasons why consumers follow brands on social media, and what motivates them to engage with posts. A survey of 1,000 consumers conducted by Yes Marketing in June of 2018 discovered:
When consumers were asked about why they engage with a retailer’s content on social media, here’s how they responded:
When it comes to which demographics are active on different social networks, the survey discovered:
For more information, download the full report here. Subscribe to SEJGet our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry! via Search Engine Journal – http://bit.ly/1paqDU3 via http://bit.ly/2I9VVbW
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