A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year. Spending is highest in the financial services and retail sectors, with a growth of 25% and 12% respectively. This data is included in the research findings from Marin Software’s Q4 2018 Digital Advertising Benchmark Report. The report also includes data on monthly spending on eCommerce ads and paid social. Here is a summary of key findings from the report. Paid Search in Q4 2018Paid search spend across all industries is up but clicks are down. CTR fell from 3.46% in Q3 to 3.16% in Q4. Average CPC is down slightly from $0.77 in Q3 to $0.75 in Q4. Travel clocked the lowest global CPC in Q4 at $0.45, followed by retail at $0.48.
Global CPC for all industries is illustrated in the chart below. Mobile captured 36% of search spend share in retail and 41% of spend share across all verticals in Q4.
Google Shopping Ads captured 36% of search spending for all verticals.
Paid Social in Q4 2018Key findings from the report related to paid social include:
For more information, download the full report here. Subscribe to SEJGet our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry! via Search Engine Journal – http://bit.ly/1paqDU3 via http://bit.ly/2SrxJGJ
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