In a Webmaster Hangout, someone related to Google’s John Mueller that they followed Google’s advice and achieved a score of 100 on Google’s Web.dev tool. Having followed Google’s recommendations, they asked why they “didn’t see any ranking improvement.” John Mueller explained that there is more to ranking than scoring well on the Web.Dev tests. Here is how Mueller explained it:
Web.dev is More than a ToolAlthough Google’s Mueller refers to Web.dev in terms of a tool for testing against best practices, Web.dev is more than just a too. It is an educational site that offers basic information about making a site discoverable and some best practices for writing content. Here’s how the Web.dev site describes itself:
This is a partial list of areas it will help you improve:
An exceptionally useful section of Web.dev is the Easily Discoverable section of the website. Here’s what it says:
That’s an encouragement to make your site easy to crawl, make sure your server is responsive and not easily slowed down by scrapers and hack-bots, that there are no huge files to download and no technical errors such as, for example, an improperly set up shopping site that spawns a half a million duplicate web pages. Web.dev Teaches How to Write ContentOn Web.dev you will find actionable advice about writing content. It’s one of the best descriptions of how to create a web page that has a chance to rank. The section is titled, Write Descriptive Titles, Descriptions, and Link Text for Every Page. Web.dev has useful content about making a page attractive, useful and discoverable. Of course, as John noted, we have to be realistic about the limits of the advice that Google can offer. That’s why there’s an SEO industry to fill in the gap. Here is how Google’s Web.dev defines SEO:
That is a limited and highly literal interpretation of Search Engine Optimization. The real-world definition of SEO encompasses best practices in content, marketing and promotion for better rankings and sales. In the real world, making a site “discoverable” is just the beginning of the SEO journey. The publisher observed to John that his site’s rankings did not improve after following Google’s own advice. John Mueller responded that there is more to it than satisfying the technical benchmarks offered on Google’s Web.dev website. Based on my professional experience, I agree with Google’s John Mueller. Top rankings do not happen simply by satisfying the technical requirements of making a site discoverable. Watch the Webmaster Hangout here More ResourcesScreenshots by Author, Modified by Author Subscribe to SEJGet our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry! via Search Engine Journal – http://bit.ly/1paqDU3 via http://bit.ly/2SReB4c
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5/5/2020 10:17:43 am
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